Sony creates a pretty wicked immersive holodeck-like movie experience using the magic of projection mapping. This is fucking awesome, I want one.
http://www.youtube.com/watch?v=VrgWH...layer_embedded
http://www.youtube.com/watch?feature=player_embedded&v=N_cKsOe7hLI
http://www.youtube.com/watch?v=HQ1KaYEBe5U&feature=player_embedded