Yes and his name is Bobby Kotick. He's said in the past that he's only interested in games that can be Franchised and that will bring in Millions. What does that mean? They will not take very many chances on New and Unique IP's. They absolutely will not make any niche titles. And they will milk the shit out of ANYTHING they get their hands on that's even slightly popular. Expect more CoD's and expect them to include even MORE Micro-Transactions.
Such is the will of the Deamon Kotick.