I used to be butthurt about Nike. I just understood how sick their team is and how they run shit. SB is almost totally separately run from the normal Nike products. It's very skater-friendly, pretty close to a core brand now. Just like GONZ skates for Adidas and Koston rides for Nike. Shit is for real now. It was different many years ago when they were literally just making Dunks and calling them SB's.