I hope the game does get what it deserves, and apparently, even though things aren't looking so "great" in terms of earnings for their milestones, there's still 18 days to go, which means still a lot more opportunities for them to earn at the very least the first milestone. Not sure how it goes for these kinds of things, but apparently in the last few days for that kickstarter thing, projects like this one get more attention, therefore, more potential money. If only Monster or Redbull or any major company would fund this game, I'm sure it wouldn't be too hard to even reach their highest milestone of £400k...
Edit: There actually is one person who pledged £5000 or more according to the site. There still is a chance for this game no doubt.