lol, yeah 5150 is real and someone posted pics of real Hoodlum decks a while ago (not affiliated with the Skate. team). There's a lot more to starting a company than "some people in a small gaming niche will like it". You have to think about market size, etc. It "could" work, but it's a big risk. You're essentially offering some custom decks and gear that only a small number of people would even be interested in. Im still trying to get my online barbershop going.