I agree 100% with Brian and Demz.

Nike is about $$$. They don't care about the sport, the culture.

And this whole "Do whatever you want! Don't follow trends!!" take on it is bullshit. Of course you can always do whatever you want. But that doesn't mean that every choice is equal. Buying Nikes is about fashion. Not supporting skateboarding.

All of that said, I don't hate on people for buying/wearing Nike. The tech comment is a very valid point, and I like that they're ushering in some new ideas/tech into skate shoes. But I still think truly supporting skateboarding means buying from companies STARTED and RUN by skateboarders. Period. Cut out the middleman/bullshit.